Google Remarketing in AdWords Seven-Minute Setup Guide Manual de usuario descargar pdf (Pagina 4)

Create a New Ad Group

After you’ve saved your campaign settings,

you’ll be prompted to create a new ad

group, just as you would for a Display

Network campaign.

You can use both text and display ads with

remarketing, and it’s a good practice to have

both types of ads to ensure that you reach

a larger number of users. Remember that

with remarketing, you’re reaching people

who have showed an interest in your product

or service, so you might want to include a

special oer in your ad to encourage return

visits. Later, if you choose to tag individual

pages on your site, you can create customized

messages based on the pages your visitors

viewed. For example, if someone browsed

your page displaying your underwater camera

models, you can show them an ad specic

to underwater cameras. And don’t forget

that you can create free custom display ads

quickly and easily using Display Ad Builder.

Save Ad Group

Leave the Keywords and Placement sections

blank, then hit Save ad group.

Add Remarketing List

Almost there. The last step is to add your

remarketing list to this ad group. Click the

Audiences tab, then Add audiences. Select

Remarketing lists, then pick the remarketing

list you just created (in our example,

“homepage visitors”). Click Save.

And you’re done! Your ads are now eligible to be shown to users who have previously

visited your site.

For more help and tips on how to optimize your campaign, check out the Interest-Based

Advertising section of our AdWords Help Center at http://goo.gl/T8ROR.

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Google Remarketing in AdWords Seven-Minute Setup Guide Manual de usuario Pagina 4