
Contents
Introducing the new search hero marketer 1
Be 40% more ecient with the new AdWords interface 3
Manage existing AdWords campaigns 4
Analyse trends using the performance graph 5
Use the keywords tab to find data fast 6
Bid changes are now easier 7
Work with new AdWords campaigns 8
Use Insights for Search to analyse search trends 9
Research impression levels using the Keyword Tool 10
Optimise AdWords campaigns 11
Generate keywords using the Search-based Keyword Tool 12
Refine keyword lists with the Search Query Report 13
Use filters to identify high potential keywords 14
Deliver strong content network results 15
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