Google Moving to Google AdWords A Hands-On Guide for Prem Manual de usuario descargar pdf (Pagina 11)

Use keyword targeting. Take advantage of broad match, exact match, phrase

match, and negative keywords.

Use plurals and spelling variations. Common spelling variations, including

misspellings and plurals, can increase the chances your ad will be displayed.

Check your keywords on Google. Perform a Google search on your new list of

keywords, and adjust them based on the results you see. Don’t forget to check your

site logs to see which keywords your customers are using.

Group keywords. Structure them by theme or category into speci c ad groups. You

might divide your campaign into several targeted groups and one catch-all, or create

groups for lots of individual keywords. Then create ads for each group or keyword.

Get additional help. Your Google account team can help you re ne or expand

keyword lists, and can also help group keywords and select the best matching

options. Our vertical market experts can provide direction on keywords that perform

well for your industry.

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Google Moving to Google AdWords A Hands-On Guide for Prem Manual de usuario Pagina 11