Google Moving to Google AdWords A Hands-On Guide for Prem Manual de usuario descargar pdf (Pagina 7)

1. Cost-per-click (CPC) pricing; no CPM,  xed placement or  xed budgets

2. Ad position and ranking determined by maximum CPC x clickthrough rate (CTR)

3. Wider ad distribution across the Google search network, plus content partners

4. Poorly performing ads (under 0.5 percent CTR) are automatically disabled

5. Shorter creative copy

things

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Google Moving to Google AdWords A Hands-On Guide for Prem Manual de usuario Pagina 7