Google YouTube Creator Playbook Guide Media Companies Manual de usuario descargar pdf (Pagina 31)

Organizing and Uploading

Repurposed and New Content

Repurposed

Calls to Action (CTAs) and Annotations

• Use Annotations to link together 1-3 videos with

the same celebrity, if possible

Tent-pole Programming

• Repurpose celebrity videos into playlists that

align with big cultural or entertainment events

Metadata

• Title should feature the celebrity’s name rst

• Tags should feature the celebrity’s name in

quotes (to capture full name plus rst and last)

Thumbnails

• Thumbnails should feature celebrity faces and

scale to small sizes

Playlists and Video Responses

• Organize celebrity content into playlists either for

organizational purposes or programming

purposes (to align with a big event)

New

In addition to repurposed content best practices,

new content best practices include:

Calls to Action (CTAs) and Annotations

• Script annotated CTAs to subscribe and watch

more in standalone videos

• Script bumper videos to subscribe and watch

more (use playlist or single video annotations)

that are added to the end of uploads

• Script CTAs that link together clusters of relevant

videos – these scripted CTAs should be at the

end of every video

Viewer Interaction

• Produce set pieces that have the celebrity

responding to viewers’ comments

Playlists, Shows, and Video Responses

• Film interstitial videos that can be used in-

between other videos to create a hosted playlists

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Google YouTube Creator Playbook Guide Media Companies Manual de usuario Pagina 31