Google YouTube Creator Playbook Guide Media Companies Manual de usuario descargar pdf (Pagina 9)

Optimization Priority List

Please use the ve points below as a quick reference to build a better audience around your channel’s content. As

always, the rst ingredient to audience building is great content!

1. Take advantage of YouTube as a search and discovery engine. Maximize metadata, namely titles and

thumbnails.

2. Keep your audience in your content funnel. Use annotations eciently.

3. Know the space. Understand how other channels acquire audience and explore cross-promotion

opportunities.

4. Organize your content. Maximize your channel’s appeal for potential subscribers and core fans.

5. Be Social. Leverage existing social platforms to publicize your content.

Priority Guiding Principles

Using YouTube Analytics is key for understanding how to most eectively and eciently

optimize your channel’s videos.

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Google YouTube Creator Playbook Guide Media Companies Manual de usuario Pagina 9