Google YouTube Creator Playbook Guide Version 2 Manual de usuario descargar pdf (Pagina 50)

Publishing & Optimization

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Annotations

•  Subscribe Button - Makes it easy for viewers to subscribe right from

your videos. When clicked, this annotation adds your channel to the

viewers’ subscriptions.

•  Newest / Next / Previous – Links to another video in the series or to

newest video. Including an annotation in your videos that links to

your newest content will leverage your entire catalogue to drive

traffic to your most recent upload.

Other Annotation Strategies

•  Front of episode call to actions: Ask viewers to ‘like’ or ‘favorite’ the

video.

•  Ask a question. Asking a specific question is often more effective.

•  Other videos or content that is referenced in the video.

•  Additional or supplemental information about the content.

•  Subscribe and other CTAs repeated at the end of the episode.

•  Be creative! Annotations can be used in many ways and you should

always consider how to use this unique feature to make your content

better and more strategic.

Consistent Annotations for Navigation

Some channels have found success in using an annotation template:

the same annotations, in the same placement across all of their videos.

Such as:

The YouTube player can sometimes obscure annotations in the extreme bottom

of the frame. Avoid annotation placements here.

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Google YouTube Creator Playbook Guide Version 2 Manual de usuario Pagina 50