Google Search Appliance Analytics Integration Guide Manual de usuario descargar pdf (Pagina 18)

Comparing groups of users

Another useful way of viewing reports is to compare one group of users versus another. For search, you

might start with viewing users that performed a search vs. those that didn’t. This is accomplished in

Google Analytics reports by using Advanced Segments.

Here’s a simple report with two custom advanced segments, one for visits with Site Search, one for visits

that did not use site search. When applied to the Pages/Visit report you can see that users that searched

were much more engaged on the site.

Advanced Segments can be created to utilize Events and Custom Variables, so you can compare trends

or goals for users based on how they utilized search.

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Google Search Appliance Analytics Integration Guide Manual de usuario Pagina 18