Google YouTube Creator Playbook Guide Sports Manual de usuario

SportsPlaybook GuideMarch 2013

5Punctual Optimization

11Punctual OptimizationHow do I optimize my videos for the timely nature of sports?For sports content, timeliness is crucial - in terms of content cr

12Punctual OptimizationTitlesRemember that your titles function as headlines for your video. Make sure that you’re selecting keywords that will compel

13Punctual OptimizationDescriptions as a navigational toolIf the video is a part of a larger series, such as a game in a season or an instructional vi

14Punctual OptimizationTagsSave time by creating a bucket list of standard tags that can be applied to your entire channel as well as to specic sport

15Punctual OptimizationThumbnailsOnce you’ve optimized your metadata, you need to compel users to click on your video. A successful thumbnail does jus

Content Presentation

17Content PresentationThe sports content available to sports fans is abundant and diverse. So, even once they nd your videos and click to view (intri

18Content PresentationPlaylists and AnnotationsYou want to make sure that you’re making it easy for your viewers to nd the content they’re looking fo

Channel Programming

Created by the YouTube Next Lab, March 2013

20Channel ProgrammingHow do I maintain viewership and engagement for my sports channel?Lucky for you, sports fans tend to be engaged, passionate, and

21Channel ProgrammingSports events can be characterized as either planned or unplanned events. Planned events include things like games or drafts that

22Channel ProgrammingFor Unplanned or Breaking News EventsIn addition to planned events, some sporting events fall into the category of unplanned or b

23Channel ProgrammingUsing Hangouts on Air to Drive EngagementHangouts on Air through Google+ are a great way to interact and engage with your audienc

Programming for O-season

25Programming for O-season Sports are often seasonal, but that doesn’t mean your YouTube sports channel should be! It’s important to keep your channe

26Programming for O-season Archived content - playlists of season and player highlights• /nbaRelevant library content posted during the o-season•

27Programming for O-season Comedic content captured during o-season tour• /chelseafc - ‘US Tour 2012: The Goalkeepers’New player announcements dur

28Programming for O-season Curation & Maintaining the Channel Feed‘Curation’ means featuring content in your feed that has already been uploaded

A Global Phenomenon

3In 2011, we released the Creator Playbook – the one stop shop for best practices to build a loyal and engaged audience on YouTube. Since then, we’ve

30A Global PhenomenonSports are an international phenomenon, and YouTube is an international platform. While the core fan bases of many sports exist i

31A Global PhenomenonPlaylists for dierent languages • /acmilan Global Phenomenon• /MERCEDESAMGPETRONAS

32A Global Phenomenon MetadataIf your videos are trending in several countries or you anticipate producing content for an event that will likel

33A Global PhenomenonCaptionsCaptions are another way to make content that is, or has the potential to be, trending internationally both more compelli

Further Reading & Resources

35Further Reading & Resources• Metadata • Thumbnails• Captivate Your Audience• Tent-pole Programming• Playlists• YouTube Analytics• Reachin

36Further Reading & ResourcesYouTube Tools / Features for SportsContent ID: This online protection and rights management solution enables content

37Further Reading & ResourcesCategory Overview 7 NHL goo.gl/XC0yO7 Real Madrid goo.gl/PuOLH7 Network A goo.gl/GC8tq

38Further Reading & ResourcesChannel Programming21 RIDEChannel: X Games 2012 Street Practice goo.gl/abLa021 DudePerfect: Hunger Games T

Thank you!

4SportsCategory Overview 5Punctual Optimization 10Content Presentation 16Channel Programming 19Programming for the O-season 24A Global Phenomeno

Category Overview

6Category OverviewWelcome to the Sports Playbook Guide! As a sports content creator, you will undoubtedly be faced with dierent challenges and opport

7Category OverviewDiversity of Sports on YouTubeSports on YouTube allows anyone, anywhere, to follow the leagues, teams, and sports that they love. Yo

8Category OverviewWhat’s WorkingWhile sports channels on YouTube continue to experiment with nding new ways to succeed on the platform, there are som

9Category OverviewImportant Features for SportsContent ID You own your content, so make sure you get credit every time it is viewed on YouTube! YouTub