Google YouTube Creator Playbook Guide Sports Manual de usuario descargar pdf (Pagina 12)

Punctual Optimization

Titles

Remember that your titles function as headlines for

your video. Make sure that you’re selecting keywords

that will compel viewers to click on your video, and

that these keywords accurately reect the content

itself. Arrange your titles by exact action keywords

rst and branding afterwards.

Common sports titles include:

• The name of the sporting event

• The names of the associations

• The names of the relevant players

• The results

• The year of the event

• The type of tutorial

• Competitive indicators: team X vs. team Y

• Key terms: goals, tackles, skills, interview, press

conference, draft

• /BeFit

• /NOC

Descriptions

The description is used both to help YouTube index

the video, and to give the viewer additional context

and information about your video and your channel.

Descriptions should accurately reect the content of

the video, the team, the sporting organization, as well

as the event itself.

Remember that it is a violation of YouTube Terms of Service to use misleading metadata

on your videos.

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Google YouTube Creator Playbook Guide Sports Manual de usuario Pagina 12