Google YouTube Creator Playbook Guide Education Manual de usuario

EducationPlaybook GuideMarch 2013

10Category OverviewProgramming Strategies for Education ContentProgramming Strategy• You might choose to create single, self-contained videos, where

11Category OverviewProgramming Strategies for Education ContentOkay, so we’ve learned that EDU channels vary across content style, content scope, and

5Educational Principles for YouTube

13Educational Principles for YouTubeLearning on YouTube relies on eective instruction. Whether you are teaching in person in a traditional classroom

14Educational Principles for YouTubeUse dierent approaches and examples to teach the same concept• Helps build a richer understanding of a concept.•

5Producing Educational Videos

16Producing Educational Videos How can I produce more eective videos for YouTube learners?See Playbook Sections: Captivate Your Audience, Calls to Ac

17Producing Educational Videos As you create or repurpose your own existing educational materials for YouTube, think about how you can apply productio

18Producing Educational Videos Long Form ContentEducational videos can often be long-form, especially if they’re lecture-based. So, how do you make t

19Producing Educational Videos Primary/Secondary and Higher Ed YouTube EDU channels have the option to create a ‘Course Playlist.’ This option can be

Created by the YouTube Next Lab, March 2013

Tent-pole Programming

21Tent-pole ProgrammingHow does an education channel take advantage of tent-pole events?Tent-pole programming is just as important for education as ot

22Tent-pole ProgrammingTent-pole Playlists and Channel Feed CurationEducation channels can also create tent-pole playlists featuring content from thei

23Tent-pole ProgrammingCore standards and Courses as Tent-pole ProgrammingFor academic channels, core standards and course-based timelines can act as

Curricula on YouTube

25Curricula on YouTubeFor education channels that feature multi-part lessons or courses completed across several videos, it is important to optimize a

26Curricula on YouTubeAnnotations Annotations can be extremely useful to build an interactive, curriculum experience for your viewers and to help them

27Curricula on YouTubePlaylistsAre your videos designed to be viewed in a particular order? Playlists can be used not only to create a clear path for

28Curricula on YouTube‘Course Playlists’ are available for YouTube EDU channelsAs an EDU partner, if you utilize the EDU-specic metadata features tha

29Curricula on YouTube: Building a Better Experience

3In 2011, we released the Creator Playbook – the one stop shop for best practices to build a loyal and engaged audience on YouTube. Since then, we’ve

Video Optimization

31Video OptimizationWhat does video optimization mean for EDU content creators? While the same optimization best practices for all types of creators s

32Video OptimizationIn the case of single, self-contained edutainment videos:• Use compelling titles that leverage search trends.• Consider formulat

33Video OptimizationDescriptions for academic courses or lessons• /HarvardDescriptions for standalone edutainment videos• /vsauce Remember that it i

34Video OptimizationTagsConsider including tags that capture specic questions (i.e. why is laughing contagious, how to divide fractions) in addition

35Video OptimizationIf you’re a Primary, Secondary or Higher Education partner in YouTube’s EDU program, lucky you! You have access to a unique set of

36Video OptimizationTranscriptions and CaptionsAccessibility is becoming increasingly important in the classroom. Captions make your videos easier to

Teaching Through Interaction

38Teaching Through InteractionHow can I build a conversation around my videos?See Playbook Sections: Calls to ActionLike in the classroom, the best le

39Teaching Through InteractionInteractive VideosVideos that are produced to be fully interactive with the viewer create a robust learning experience f

4EducationCategory Overview 5Educational Principles for YouTube 12Producing Educational Videos 15Tent-pole Programming 20Curricula on YouT

40Teaching Through InteractionContinue the conversation outside of YouTubeCreating a community is not limited to what you can do on YouTube. Leverage

Further Reading & Resources

42Further Reading and Resources• Captivate Your Audience• Calls to Action• Playlists• Tent-pole Programming • AnnotationsChannels to ExploreHarva

43Further Reading & ResourcesFace blurring tool - Protect the privacy of people and/or sensitive information you lm with this blurring tool: goo

44Further Reading and ResourcesCategory Overview6 Sesame Street goo.gl/g5Hjs6 Khan Academy goo.gl/KxtgE6 MIT goo.gl/2x9xI6 Big T

45Further Reading & ResourcesCurricula on YouTube25 Stanford University: Nine Key Frameworks for Entrepreneurship goo.gl/23mhm26 Crash Cours

46Further Reading & ResourcesTo have your channel added to YouTube EDU and to become a YouTube EDU partner, there are two steps: 1. Become a YouTu

Thank you!

Category Overview

6Category OverviewYouTube EDU (youtube.com/edu) is home to high quality educational content from around the world. Our vision is ambitious: to provide

7Category OverviewEducational Resources from YouTubeYouTube for SchoolsFor schools that block access to YouTube, YouTube for Schools is a gateway feat

8Category OverviewImportant Features and Category Trends for YouTube EDUThere are a variety of benets associated with becoming an active part of the

9Category OverviewProgramming Strategies for Education ContentThe scope of educational content that lives on YouTube is diverse, and so too are the ac