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Google YouTube Creator Playbook Guide Education Manual de usuario Pagina 34

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Video Optimization
Tags
Consider including tags that capture specic questions (i.e.
why is laughing contagious, how to divide fractions) in
addition to keywords. What questions does your video
address that your audience is likely to search for?
Brainstorm about these questions, and include these tags.
If you’re writing tags for academic courses or lessons:
• Include the name of the course, lesson and/or
instructor.
If you’re writing tags for single, self-contained
edutainment videos:
• Align your tags with high-popularity search trends.
Tip: Are you looking to apply the same metadata settings
across several videos? Save time by using default settings!
Read more here: goo.gl/uMb8f
Thumbnails
• /SesameStreet © Sesame Street copyright
Sesame Workshop 2012
• /SteveSpanglerScience
• /numberphile
Remember that it is a violation of YouTube Terms of Service to use misleading metadata on your
videos.
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