Google YouTube Creator Playbook Guide Education Manual de usuario descargar pdf (Pagina 3)

In 2011, we released the Creator Playbook – the one

stop shop for best practices to build a loyal and

engaged audience on YouTube. Since then, we’ve

been working hard to tailor these strategies to the

unique needs of our dierent content creators.

Whether you’re a nonprot organization trying to

drive social awareness, or a musician looking to

engage further with your fans through live

streaming, we recognize that you all have dierent

needs. To help, we’ve created a new set of resources

called Playbook Guides.

Playbook Guides are intended to provide specic

examples and strategies to build audiences around

your content type. As with the YouTube Creator

Playbook, these techniques are meant as best

practices and not a set of rules or guaranteed tricks

to make your videos successful. The start of any

successful channel and the ability to grow an

audience always starts with making great content!

Playbook Guides are now available in the following

categories: Sports, Music, Education, Media

Companies, and Nonprots.

These Playbook Guides are specically designed to

be used in conjunction with the Creator Playbook,

which is the main resource for site-wide best

practices. The latest version can always be

found here:

youtube.com/playbook.

Now let’s get started!

What is a Creator Playbook Guide?

Playbook Guide Structure:

• Category Landscape: This section is intended

to give you a broad overview of the category on

YouTube.

• Category Strategies and Optimizations: This

section will feature frequently asked questions

and concerns from partners in this category or

vertical. We’ll dive into solutions to these

problems by introducing tailored optimization

strategies and examples from partners.

• Further Reading and Resources: This section

will provide a comprehensive list of resources

for partners in this category or vertical.

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Google YouTube Creator Playbook Guide Education Manual de usuario Pagina 3

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