Google YouTube Creator Playbook Guide Education Manual de usuario descargar pdf (Pagina 31)

Video Optimization

What does video optimization mean for EDU content

creators? While the same optimization best practices for all

types of creators still apply for EDU content creators, there

are a few EDU specic optimization strategies to consider.

In this section, we’re going to focus on the following:

• Metadata

• Thumbnails

• Transcriptions and captions

Metadata

Your metadata strategy should align with your overall

channel strategy. For example, if you’re an academic,

course-based channel, your metadata should reect the

details of your curriculum. Alternatively, if your channel

consists largely of standalone, edutainment videos, you

might consider being more creative with your metadata,

capturing search trends and targeting casual viewers.

Here, we’re going to focus on EDU specic metadata

strategies and how to apply them to both courses and

lessons, as well as single, self-contained

edutainment videos.

Titles

Remember, your titles function as taglines for your

video, so make sure you carefully select keywords

that will compel users to click. As long as they are

accurate, consider keywords in your titles that align

with high-popularity search trends.

If you’re writing titles for videos that are part of a

course or larger series of lessons:

• Make sure this is obvious to the viewer from the

title.

• Always lead with a compelling title. Follow up

with a specic format and structure (for example,

“Lesson Title, # | Course Title”).

• Stick with the same format for other courses or

lessons, as it will help your viewers navigate your

channel.

Here are a few example titles for a lecture series:

• “Multi Linear Regression Model - Part 3 of 4 -

Statistics”

• “Ecological Hierarchy - Environmental Science

Level 2”

How do I optimize educational videos when I upload?

See Playbook Sections:

Metadata, Thumbnails, Reaching All Audiences

Remember that it is a violation of YouTube Terms of Service to use misleading metadata on your

videos.

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