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Curricula on YouTube
For education channels that feature multi-part lessons or
courses completed across several videos, it is important to
optimize and organize content for this curriculum on
YouTube.
Creating a curriculum experience can be achieved in a
variety of ways, including packaging and editing,
annotations, metadata, and playlists.
Filming and Editing
Any video can be used as part of a curriculum, but videos
that are intentionally produced with this format in mind
help viewers navigate the course.
Filming Curriculum Videos
• Plan out how the videos will be organized on your
channel page. In the long run, this will help you to
create a cohesive, easily navigable experience for your
viewers.
• If possible, explain early in the video what part of the
curriculum the video covers and if the viewer should
have watched another video rst.
•Captureintrosandoutrosfromthe
primary instructor. Encourage the instructor
to use in-video messaging about the
curriculum.
• Include direction at the end of the video for the next
appropriate video in the series.
Packaging & Editing Curriculum Videos
• Use graphics and text to complement your
footage.
• Packaging, such as title cards, can be used to
reinforce the curriculum in place of in-video
messaging from the instructor.
• Consider editing long form content into smaller
segments to form a playlist. Each video should
still be presented within the context of the
curriculum.
Building a curriculum experience
• /StanfordUniversity clearly outlines the video’s
lesson and how it ts into the broader course.
How can I build a curriculum experience with a YouTube channel?
See Playbook Sections:
Annotations, Metadata, Playlists
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