Google YouTube Creator Playbook Guide Music Manual de usuario descargar pdf (Pagina 24)

Using the Talent

How can I use my artist or talent more eectively on YouTube?

If you’re a record label, making the most of your artist’s time is essential. Some call them drops, others call

them pick-ups, but when you have time with your talent, be sure to record simple pieces of content that will

have a big promotional impact.

Promotional videos and extra content

• Create YouTube-specic promotional videos

that are reusable as stand-alone videos or

bumpers for archived content. Make them

evergreen, or think ahead and record dierent

bumpers for tent-pole cultural events.

• Always include the key Call to Action: Subscribe

to the channel.

• Have the artist encourage audience

participation: Ask fans questions or solicit

comments and/or response videos.

• Capture casual, unscripted and behind-the-

scenes shots.

Artist Call to Action

• /IncubusTV includes a Call to Action for an

upcoming tour date.

Music video, behind the scenes

• /lovemspenny

Behind the scenes playlist

• /TaylorSwift features a “Behind the Scenes” playlist

on her channel.

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Google YouTube Creator Playbook Guide Music Manual de usuario Pagina 24