Google YouTube Creator Playbook Guide Music Manual de usuario descargar pdf (Pagina 28)

Increasing watch-time

Long-form music content

• Incorporate full concert footage, short lms

and music documentaries into your content

strategy.

• Utilize time code URLs to help users jump to

specic songs in a full concert setlist.

• Use annotations to link to specic time codes.

• Create trailers or teaser videos for your

long-form content.

• Upload the full long-form video, but consider

cutting the long video into shorter clips to act

as stand-alone live songs.

• Use annotations and hyperlinks in the short-

form version to link viewers to the full video,

and use playlists to create the long viewing

experience for those clips.

Turn one view into multiple views with CTAs

• Use annotations and CTAs in one video to direct

trac to more videos from your channel.

• Annotate music videos to link to

complimentary content including making-of

videos, uncut versions or similar music videos.

• Use ‘end-cards’ on your videos to recommend

other content for viewers to watch next.

• If you have concert footage, direct your viewers

to:

• Backstage footage

• Interviews

• Upcoming concert announcements

• Introduction and recap videos

Timecode URLs in Video Description

• /ApprenticeA

Album Playlists

• /ArmadaMusic

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Google YouTube Creator Playbook Guide Music Manual de usuario Pagina 28