Google Analytics Guide Manual de usuario Pagina 1

11Google Analytics GuideWe’re excited that you’re implementing Google Analytics to help you make the most of your website and convert more visitors. T

1010Configure Your Profile• Enter your Profile Name• Enter your Website URL• In the Default page field, enter your homepage URL. • Setting this to you

1111Grant Access to Other UsersFor those of you who work with other people to manage your website, you maywant to grant them access to your Analytics

1212Grant Access to Other UsersOn the next screen you can enter the user’s email address, last name, and firstname. • From the drop down menu, select

1313Add Tracking Code to Your WebsiteAdding the Analytics tracking code to your website is the key to getting yourreports rolling. This is how Analyti

1414Add Tracking Code to Your WebsiteA portion of code will appear that you’ll need to add to your website. This is the portion of theprocess that you

1515Create Goals & FunnelsAt this point, you’ve set up your account and installed the tracking code on every page of your web site so that Analyti

1616Introduction to Goals Goal: a page which a visitor reaches once they have completed an actionYou define goals based on the purpose of your website

1717Where Visitors Enter and Leave Your Funnel1234Abandoning your siteEntering your siteYour defined goalMake a donationDonation pageView shopping car

1818Benefits of Goals• Easily see how many visitors reach a page• Understand where visitors may be falling off the path along the way • Use this infor

1919How to Set Up GoalsBefore Google Analytics can give you reports about a goal, you must define thegoal within your account. You can create up to fo

22Tools You’ll Need• Access to the Internet• Access to your website’s HTML• Basic HTML knowledgeOR• Access to your company’s webmasterTo get up and ru

2020How to Set Up GoalsNext, under the Conversion Goals and Funnel section, select one of the four goal slots available for that profile, and click Ed

2121Setting Up Goals – Goal Information• In the Goal URL field, type the web address that marks a successful conversion when reached. This might be yo

2222Setting Up Goals: Define the Funnel Pathhttp://www.yoursite.com/donationthankyouDonation Confirmationhttp://www.yoursite.comhttp://www.yoursite.co

2323Additional SettingsEx: home.htm vs. Home.htmThe final step is to configure additional settings: • If the URLs entered in the funnel or goal are Ca

2424Advanced Goal Functions• Set up funnel steps where the URL doesn’t change • In a single funnel path step, gather data on a group of pages. For ex

2525Auto-TaggingIn this section you’ll learn how to implement Auto-Tagging on your account so that you can more easily manage the information flowing

2626Auto-TaggingIf your Google Analytics account is linked to an active Google AdWords account, you don't need to tag your AdWords URLs. Google A

2727Auto-TaggingTo turn on Auto-tagging for your account:• Click the My Account tab • Then, where it says Tracking, click edit

2828Auto-Tagging• Check the box next to Destination URL Auto-tagging• Click Save Changes

2929Auto-TaggingThis will update the Auto-tagging feature for your account and is one of the easiest ways to improve the efficiency of your Analytics

33Table of ContentsCreate your Analytics account (pg.4)Create goals (pg.15)Auto-Tagging (pg.25)Enabling E-Commerce on your site (pg.30)Tracking transa

3030Enabling E-Commerce on Your SiteThis is where we talk about enabling e-commerce on your site so that Analytics can track your conversions and help

3131Enable E-Commerce Transaction TrackingWith some simple additions to your goal, or “Thank You” page, Google Analyticscan automatically detect and r

3232Enable E-Commerce Transaction TrackingWriting the required informationSomewhere on the goal page, below the tracking code, the code needs to be wr

3333Tracking Transactions on 3rdParty SitesFor those of you that have your shopping carts hosted on other sites, this section will explain how you go

3434Track Transactions on 3rdParty SitesHomeAbout usAbout LlamasDonateEventsShop ContactNorth American Llama Rescuehttp://www.northamericanllamarescue

3535Analytics ReportsThis section will help you pull and interpret a few basic Analytics reports.

3636Analytics Reports• Page visits– Total monthly visits– Total monthly visits from Google search– Total monthly visits from Google ads• Goals and con

3737Total Monthly VisitsPage visits123To begin, we want to choose the report. In this case, you’ll be able to see thenumber of visits your site has re

3838Page visitsTotal monthly visits from Google search12In this report, you can see the source of traffic and referrals to the page.Before getting sta

3939Page visitsTotal monthly visits from Google ads123In this report, you can see the traffic generated by your Google ads.Before getting started, set

44Create your Analytics accountIn this section you will learn how to:• Log in to your free Analytics account• Configure your profile settings• Add mor

4040Goals and conversionsTotal monthly conversions by type12NewslettersVolunteersSponsorsInfo page viewIn this report, you’ll see the conversions comi

4141Goals and conversionsTotal monthly conversions by type from Google ads123In this report, you’ll be able to see conversions coming specifically you

4242Automatically provides AdWords ROI metrics, without you having to import cost data or add tracking information to keywordsIntegrated with AdWordsE

4343Additional Resources

4444Analytics User Forum: http://groups.google.com/group/analytics-helpMarketing optimization at Conversion University: http://www.google.com/Analytic

4545Look up Google Analytics terminologyAnalytics Glossary: http://www.google.com/support/Analytics/bin/static.py?page=glossary.htmlAdvanced Goals: ht

4646GlossaryURL: The website’s address. Ex: http://www.google.comSub-domain: A directory that falls within another directory. Goal: A page within your

4747GlossaryMatch Types: There are three match types that allow you to control how your funnel steps and goal page will be matched with the URLs your

4848Go forth and track!Email: [email protected]

55Create a Google Analytics Account• To begin creating your Analytics account, first log in to your AdWords account (https://adwords.google.com) and c

66Create a Google Analytics Accountwww.yoursite.com• Choose your site from the drop down menu in the middle of the page• Choose the site you wish to t

77Create a Google Analytics Accountwww.yoursite.comThis is how your account will look after creating your account in AdWords. Once you’ve added the An

88Configure Your Profilewww.yoursite.comIt's important to configure your profile in order to get the most out of yourreports, so please don’t ski

99Configure Your ProfileUnder the Profile Settings header, click Edit again and fill in your information.