Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual de usuario descargar pdf (Pagina 103)

TRACKING YOUR

SUCCESS

Intro

Tools

Insights

103

Example: Explore Basic Ad Performance

Learn how your audience responded to your video ads by

checking Impressions, Views, and View Rate.

Tom is happy with his overall ad performance. The

Impressions column shows that his thumbnail ad was

displayed 2,800 times and his video was displayed 3,000

times. Of those impressions, more than 450 people viewed

his ad, as shown in the Views column.

The ratio of impressions to views is the campaign’s

View Rate, and in Tom’s case, almost 8 percent of all

people who saw his ad chose to watch his video.

Now that you have some insights into your audience and a

benchmark for your ad performance, you can test adjustments

that may help you reach your audience. Learn how in the

next section.

TIP: To learn more about AdWords for video’s reporting tools, go to

support.google.com/adwords, search for “AdWords for video”, and

click the link AdWords for video.

Tom checks key stats related to his ad performance

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual de usuario Pagina 103