Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual de usuario descargar pdf (Pagina 98)

TRACKING YOUR

SUCCESS

Intro

Tools

Insights

The Targets tab

AdWords for video: Campaign Report

Click a campaign to enter the campaign report.

Campaign reports are made up of four clickable tabs:

The Ads Tab

When you click a campaign, you’ll be in the Ads tab,

which lets you see how your ads are performing by

TrueView format, network, and targeting group.

The Videos Tab

If you link your YouTube and AdWords accounts, you can

see how much of your ad your viewers watched as well

as the performance of your Call-to-Action overlay.

The Targets Tab

The Targets tab shows your campaign performance by

targeting group. Select a targeting option from this tab

to compare how viewers responded across interests,

demographics, keywords and more.

The Settings Tab (not pictured)

In the Settings tab, you can adjust your daily budget,

change the regions where your campaign is targeted,

and make other adjustments that may help you reach

your audience.

The Videos tab

The Ads tab

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Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual de usuario Pagina 98