
TRACKING YOUR
SUCCESS
Intro
Tools
Insights
94
YouTube Analytics is a smart, intuitive tool that gives you
key information about your YouTube audience and video
performance. It’s an exciting way to learn what sites generated
views, where your audience lives, and much more—all to help
you better engage potential customers.
Get Started
To access YouTube Analytics, go to
www.youtube.com/analytics. You can also click your
username in the top right, select Video Manager,
then click the Analytics tab.
When you rst come to YouTube Analytics, you’ll be
on your Overview page, which gives you a detailed
summary of your channel, as shown on the
following page.
YouTube Analytics
YouTube Analytics Overview page
TIP: Watch a step-by-step video walkthrough of YouTube Analytics at
http://goo.gl/qFXuf
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