Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual de usuario Pagina 22

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12. USE CLICK-TO-
CALL BUTTONS FOR
COMPLEX TASKS
Oer click-to-call at points in the conversion process
that require entry of complex or sensitive information.
Participants appreciated the option to call a nancial
services company to complete an action over the
phone, rather than ll out complicated forms
on their mobile device.
Key Takeaway
Oering a prominent click-to-call button
can keep users from dropping out of
the funnel when they need to provide
complex information.
Example from Progressive Mobile Site.
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