Google Creator Playbook Version 4 Manual de usuario descargar pdf (Pagina 12)

Calls to Action

Watching video online is an interactive and social

experience. Content creators rely on the actions of

their audience to help them succeed - but many

viewers won’t act unless you prompt them. Your

videos should have specic Calls to Action (CTAs).

CTAs should be minimal and simple; too many

prompts can cause confusion. Make it as easy as

possible for viewers to act.

Types of Action

• Subscribe. Invite viewers to subscribe to your

channel and give them good reasons to do it!

• Watch more. Direct viewers to the next episode, a

new video or a playlist.

• Likes/share. Ask viewers to like or share a video – it

gets broadcast to the community and will bring

new viewers to your work.

• Comments. Ask for comments! Posing specic

questions will boost participation.

How to include CTAs

• Direct Host-Mentions. Talk directly to the camera

to get your audience to listen and act.

• Annotations. Annotations – clickable text overlaid

on your video – are one of the most versatile ways

to engage with your viewers.

• In-video graphics. Eye-catching graphics can

encourage subscribing, commenting or sharing.

Use the spotlight annotation to make these

graphics clickable once the video is published.

• End-cards. Create an end-card that directs viewers

to act. Create a template that builds consistency

into the end of your videos.

• Video Descriptions. Put in-depth descriptions

about your videos (and links to your site and social

media) here.

Dependingonyourmessage,placeCTAsatthe

beginning,middleorendofthevideo.

RememberthatitisaviolationofYouTubeTermsofServiceandCommunity

Guidelinestoincentivizeclicksonvideofeaturesinanyway(i.e.give-awaysor

prizesforlikingorfavoritingavideo).

Specicpromptsareagreatwayto

guidetheconversationthatwilltakeplaceinthe

comments.

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Google Creator Playbook Version 4 Manual de usuario Pagina 12

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