Google Creator Playbook Version 4 Manual de usuario descargar pdf (Pagina 18)

Playlists

Playlists should be an essential part of your channel

strategy. Not only do they increase watch-time, they

create another asset that will appear in search results

and in Suggested Videos. You can create playlists using

your own videos, other videos, or a combination

of both.

When should I make a playlist?

• To group a set of videos that you want viewers to

enjoy in a single session or in a particular order.

• To group videos around a theme or a tent-

pole event.

• To separate multiple shows into playlists and feature

on your channel.

• To combine your most-viewed videos with

new uploads.

• To create “Best of” playlists lure (and entertain!)

potential subscribers.

Playlist best practices

• Choose a strong thumbnail for your playlist. Make

it pop!

• If a playlist needs context, upload a short, snappy

intro video.

• Make your metadata work for you. A strong title, tags

and description will help people nd your playlist.

(See Metadata.)

Promote your playlists

• Feature your playlists on your channel page.

• Share playlists with the channel post feature.

Add context!

• Add videos to the playlist. Every addition can show

up in your feed.

• Use in-video messaging, annotations, end-cards and

links to send viewers to a playlist.

• Invite comments. Playlist comments automatically

link back to the playlist -- they become organic

promotion.

Playlistscanbeembeddedonother

websitesandinsocialmedia.They’reagreatwayto

shareyourworkacrosstheweb.

TolinktoavideoinAutoplayplaylist

mode,clickthesharebuttonandcopyandpastethat

URL.Thevideolinkwilllaunchthewholeplaylist.

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Google Creator Playbook Version 4 Manual de usuario Pagina 18

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