Google Creator Playbook Version 4 Manual de usuario descargar pdf (Pagina 76)

Blog Outreach

Build Relationships

• Keep track of which sites are driving views. Share

new videos with those places rst, and let them

know they’re getting the inside scoop.

• Build relationships with blog editors. Thank them

when they repost, and only share videos that you

honestly think they’d want to share with their

audience.

Track Your Brand

• Know where people are talking about you. Set

Google Alerts for your channel name, show names,

character names and any other keywords specic

to your channel.

Don’t limit your purview to YouTube. A lot of viewers

encounter videos on other sites, and websites and

blogs are always looking for great content to feature.

Make it easy for them! Reach out with your most

brilliant videos.

Get the Word Out

• Create a blog roll: a comprehensive list of sites,

blogs, online inuencers and niche online

communities that are relevant to your content.

• Pitch new videos to your blog roll. Be strategic:

Topical content is typically most attractive to

these sites.

• If you’ve created a video playlist for a tent-pole

event, share it with blogs, who often want groups

of videos about trending topics.

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Google Creator Playbook Version 4 Manual de usuario Pagina 76