Google Creator Playbook Version 4 Manual de usuario descargar pdf (Pagina 9)

Captivate Your Audience

Hook your viewers

Many viewers decide whether they’ll keep watching a

video within the rst few seconds. Hook viewers early,

and keep their attention.

• Make the rst shot fascinating.

• Address the audience immediately.

• Tell them what they’re watching.

• Spark their curiosity.

• Ask a question.

• Tease the rest of the video.

• Keep branding to less than ve seconds, unless

it’s hilarious.

Keep them watching

Follow your video’s catchy opening with

awesomeness. The right length for a video is exactly

as long it keeps people glued to the screen. That said,

basic production techniques help!

• Pay attention to lighting, sound quality, and

shot-framing.

• Make sure the audio is clear and balanced.

• Properly light your video.

• Include only necessary footage in your videos. Cut,

cut, cut! But...

• Avoid sloppy editing. It can be more distracting than

no editing.

• Use varying camera angles, cut-aways and other

visuals to make your videos dynamic. Long, static

shots can make a video drag.

• Add transitions, overlays and graphics to help

convey your story.

UsetheYouTubeVideoEditortooltoedit

videos,addeectsorenhancements,andcorrect

minorproblems.

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Google Creator Playbook Version 4 Manual de usuario Pagina 9